Hyundai Genesis Coupe commercial was produced entirely in a visual effects studio in Santa Monica at Below The Radar. Our task was to create the concept and work on the lighting and appearance of the product. We went on to design and develop the look and the technique of sound dictating how bright the visual becomes. Our client was very pleased with the previsualization we did before the project started and in addition to producing the visuals, also hired us to write the soundtrack for the commercial.
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