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Branding in Television

Branding in Television

A great example of how character animation can be used to complete a project any filming in a short story form revolving around the box of Pick Up Stix food and a Dragon, a mascot character for the Pick Up Stix chain. Concept to completion work was done at Below The Radar Facility where we worked together with an advertising agency and approved storyboards to bring this Dragon to life. Over the course of 8 commercials, we build the Dragon’s character into a recognizable actor who has a distinct feel and attitude about him. The dragon went on to become restaurants mascot ever since and can be found on youtube being copied by children 3-8 years of age.

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